Redesign SEO audit — duplicate location services

Purpose

Advisory playbook for the Dental Team FL website redesign. Staging introduces a large /{location}/{service}/ matrix. Stakeholders asked whether near-duplicate service pages (different H1/banner, same body/FAQ) are acceptable. They are not safe to launch as-is. Track remediation on the action plan.

Verdict

• Fix before cutover. Location-swapped H1 and hero copy are not enough when the main educational body and FAQ are cloned across offices.
• Choose IA now: hub service page + strong location pages or fully unique money location×service pages — not a thin template matrix “to uniquify later.”
• Blockers on staging today: unresolved [location_*] tokens, multi-office phone CTAs, dual H1s, identical titles, missing meta/canonical on sampled location-service pages.

Scope checked (2026-08-12)

Headline evidence

• All checked Teeth-in-a-Day location pages share the same ~4.4k-character All-on-4 body and identical 5 FAQs.
• Staging page sitemap contains on the order of ~216 location×path URLs; high-volume services (Invisalign, implants, veneers, whitening, root canal, etc.) follow the same CPT-reuse pattern.
• Production location pages (Bayview, Atlantic Blvd East) are meaningfully unique — staging should not regress into doorway clones.
• Staging robots: noindex, nofollow (good for QA). Risk becomes ranking-critical at launch.

Work order

1. Fix location merge tags + single-office CTAs
2. Lock IA (hub model vs unique matrix)
3. Remove shared full-page CPT dumps from location URLs
4. Unique titles / metas / one H1 / canonicals
5. Dedupe overlapping service roots and -2 URLs
6. Pre-launch robots and sample URL inspection

Key pages in this playbook

• Action plan — prioritized tasks with owners
• Analysis — evidence from live fetches
• Recommendations — architecture options and content rules